Advanced Xamarin Bindings - HelpSquad

Web Development

We began this project by making small performance-improving changes to the existing site. After seeing the success of the implemented changes, we began to lean towards a complete redesign, and the client decided to move forward with the option.



We began this project by making small performance-improving changes to the existing site. After seeing the success of the implemented changes, we began to lean towards a complete redesign, and the client decided to move forward with the option.

We researched the HelpSquad’s live chat agent industry and established new design benchmarks, conceptualizing and creating a clean, intuitive website architecture. Our team placed a strong focus on researching the top benefits and key differentiators of the live chat agent business. Our findings led us to create a new ‘industries’ section on the redesigned site to showcase the specific advantages of the client’s offerings in the vertical market. These strategic changes attracted more organic traffic to the site as the section soon became a collection of pillar pages for the content related to each industry.

Our custom design and front-end development produced a fully responsive website, ensuring excellent UX across all devices. The new structure also led to an instant drop in bounce rates and an increase in conversion rates!


Web Design,
Web Development



Goals of the


  1. Ensure Modern Design

    We love taking initiative. We participate in various conferences, seminars, webinars, and courses on a daily basis to ensure that we can produce the industry's most innovative designs.

  2. Create a Marketing Tool

    HelpSquad needed an effective marketing tool. Today a well-designed website is the best marketing tool a company can have. The site will now serve as the company's main traffic driver and lead generation mechanism.

  3. Provide Robust Tech

    Sophisticated technology is the backbone of a properly executed website.  We used robust technology to ensure brand coherency across all channels and devices.

Old website

This is How we’ve

done it

  1. Start with Small Experiments

    We started this project by making small changes to the existing website. Once we improved the site's performance, we moved on to tweaking the design to increase conversions.

  2. Go Bigger

    After seeing the fruitful results of our team's initially implemented changes, HelpSquad decided to move forward with a full revamp of the entire website.

  3. Make it Clean and Intuitive

    We created a clean and intuitive website architecture to showcase the top benefits and key differentiators of HelpSquad's live chat agent service offerings.

New is always


This is what we've


  1. Better Brand Perception

    While HelpSquad is still a relatively new brand, it is closely connected to LiveHelpNow, one of the best live chat software providers in the world. We made sure to highlight the benefits of this partnership.

  2. Instant Increase in Lead Generation

    Our client noticed an instant increase in lead generation as soon as the new site went live. The user-centric layout immediately helped to increase the conversion rates of existing traffic.

  3. Growth in Organic Traffic

    We implemented a new "Industries" section on HelpSquad's website to highlight the benefits of their diverse group of sales verticals. This change resulted in organic traffic growth and improvement of the SERP results for new keywords.

With the Technology handpicked

for the project


We built HelpSquad’s entire web design and UX based on in-depth research in order to provide stellar front-end development.

A custom WordPress theme (with ACF fields) and Flexible Content technology has given website administrators the ability to freely modify’s layout and content without the need for an external interference. In addition, all user data collected through the site falls in accordance with GDPR rules, whether it is gathered through MailChimp, HoneyPot, or any other platform-based solution.

Solution stack used


Just read what our clients are saying


As an entrepreneur, you never stop wishing to have a clone that thinks like you. Well, InsaneLab team is that clone and believe it or not, thinks better than you!

Michael Kansky
CEO of HelpSquad and LiveHelpNow

InsaneLab has starting from setting the expectations, to the execution of the final product, demonstrated great communication and product development that far exceeded my expectations.

Andreas Makris
CEO - Big Mouth Survey

The team asked all the right questions, listened to our feedback, and created a seamless transition from our old website. I recommend InsaneLab to anyone who wants to elevate their organization’s online presence.

Joe McKeown
President - McKeown Foundation

We are THRILLED with our new website. InsaneLab is the perfect partner to take on projects that require technical and creative solutions.

Steve Williams
CCO - Skip Beyond Content

InsaneLab developed an entire parking management system, making it seamless for us and our customers to manage and book all of our parking locations across New York.

Lawrence Lipman
CEO - MPG Manhattan Parking Group

The quality of their products speaks for itself. They uphold high standards when it comes to the execution of the product, communication, and meeting deadlines.

Adrian Gamoń
co-founder of Social Frame

They are much more than just a web development company. They understand user behavior and how to maximize conversions.

Graham O'Keeffe
learnaboutgmp - Founder & CEO

We consider InsaneLab to be a reliable partner, and we would recommend them to anyone.

Łukasz Janarek
Kserkop - Vice President of the Board

Extensive knowledge, a wide range of skills, and the right attitude towards the customer? These are the characteristic features of people from Insane Lab.

Michał Brzozowski
Solidbrain - Chairman of the Board

InsaneLab proposed and delivered custom, dedicated solutions that are unique in our industry.

Michał Imiołek
Kancelaria Medius - Chairman of the Board

Our partnership with InsaneLab began 5 years ago. We treat them not so much as a contractor or collaborator in projects but as a reliable technology partner.

Tomasz Pilch
Blurbstudio - co-founder, creative director

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