INDUSTRY LEADERS THAT HAVE WORKED WITH US SINCE 2009.
COULD THERE BE ANY BETTER RECOMMENDATION?
Since the late 1970’s, the concept of validation has been defined for the life sciences industry as the act of establishing – through the provision of objective evidence – that a product, process, or system meets its pre-defined requirements based on its intended use. In the case of In’saneLab, Learnaboutgmp’s leading validation experts entrusted us with their critical projects. Thanks to our deep understanding of their audience, their needs, and their exacting standards In’saneLab has become a long-term partner in achieving the intended use of their learning platform.
AskaboutValidation was a community forum for life science and healthcare experts interacting and sharing the latest aproaches to ensuring regulatory compliance within an international web-based platform for information exchange. Forum discussions drew attention of 30 000 specialists.
In 2009, In’saneLab took up the challenge of improving solutions and tools for the most demanding readers. In order to increase sales, we had to restructure and redesign to ensure scalability, flexibility (the ease of the portal’s further growth), ease of use (user experience) and comprehensive security.
Results? Sales increase of 70%.
WE BUILD LONG-TERM RELATIONSHIPS.
WE ARE PARTNERS, NOT JUST CONTRACTORS.
Dynamic growth of AskaboutValidation necessitated a constant security increase and a dynamic customization to rapidly evolving needs.
To broaden the target group of AskaboutValidation, we created a separate e-learning platform. LearnaboutGMP is a growing library of courses, books and webinars for specialists of various scientific disciplines.
We considered the needs of users, as well as the latest trends in the industry. We adapted the processes and interactions to work smoothly on an ever-increasing number of cross-platform devices. Full responsiveness of the service resulted in decrease of the bounce ratio of mobile users.
What was the outcome of our strategy?
300% increase in educational product sales.
Merging the brandsone to rule them all
The company had two platforms – one for sales, and the other for community. Together with our Client, we decided to merge these into a single web environment. What we achieved in the process was a redirection of tremendous, community-generated traffic, into the sales service.
We prepared a brandbook with all the brand values and usage guides. We took care about the basic logo’s usage across all of the possible outlets. All that to ensure a seamless experience across the platform and a consistent image – wherever.
WANT YOUR COMPANY TO STAND OUT FROM THE CROWD?
MAINTAIN A CONSISTENT BRAND IMAGE
USER’S EXPERIENCE FIRST THING TO TAKE CARE OF
Life sciences is a niche market for marketing products and services online,especially knowledge, since it’s not a physical object. That is whyyou have to ensure a smooth flow, a dynamic web experience, and a clean and intuitive layout that leads the user through the experience.
By analyzing the existing platform design, creating hypotheses related to the user experience,and then conducting exhaustive A/B testing (through more than 40 mockups and tests for potential users), we discoveredways of improving all of the areas of usability.
visual layerit matters
The combination of appealing visual form and smooth functionailty creates a useful and enjoyable tool from an otherwise empty shell. That’s why the website has been designed around appealing themes, intuitive flow, consistent operation, and an overall clean look-and-feel. The cleanliness of the visual layer reflects the integrity, care, and reliability of the life science industry.
safety and integrations Our aim today, and every other day
The data of the users needs to be protected at all costs. While the website is maintained on WordPress, we took great care ensuring its safety. Migrated databases are protected with a variety of third-party solutions.
testimonialsWHAT OUR CLIENTS SAY ABOUT US
It’s one thing to build a relationship, another to maintain it properly.
The In'saneLab team are second to none in terms of their approach to providing top notch beautifully constructed business websites.
They are much more than just a webdesign company they understand user behavior and how to maximize user conversions. Websites nowadays are constantly evolving that is why having a partner like the Insane team is invaluable, we provide them with constant updates and they come back with even better approaches that we would never have thought of.
In'saneLab are part of the Learnaboutgmp family and our success is in a large part down to their team.