Whether used to inform the users about an added functionality or a new offering, push notifications are a great way to spread the news. You can be sure you’ll reach your preferred target audience in a way that no other solution can.
However, remember that push notifications may be considered aggressive if the content within them is not relevant to your users. This is a bit similar to what forum marketing can be: as long as you act like a true member of a discussion board, it’s all good. The moment you start pushing your sales is the moment that you lose everything. I know, it sounds over the top, but it actually isn’t.
3. You don’t need to be an overnight success
You can create a great app about anything. If you’re an advertising agency, go and do something that’s creative and as value-driven as possible. Don’t just make it pretty. Make it awesomely useful for your possible target group: people driven by ROI, aesthetics, and originality.
If Insane Lab was to publish a “company” app, we would probably call it as something like In’saneNews, or In’spiration, or one of a million other names. The principle here would be about making it associated with our brand – and making it purposeful. Since we are mostly a B2B company, we’d focus on providing branded content aimed at our potential customers.
This kind of app wouldn’t be an overnight success. It would take us some time to promote it properly, to try to make it better than other apps currently on the market, and to make it interesting enough to have a chance of people downloading it.
We could also try a bit different approach – viral-oriented. This is even harder to do. Remember Flappy Bird? In 2013, this game was released with little-to-no advertising. Toward the end of the year, it was one of the most massive successes ever in the mobile industry.
Imagine if it was branded with some company logo.
4. You can track your users for their benefit
With websites you can use heat mapping and data recording, time on site analytics, measure bounce rate, check out how your registration funnel is doing… And more.
You can do the same thing with mobile apps, too. A lot of solutions are available such as Google products, Appsee, Localytics, AppAnalytics, FlightRecorder, Mixpanel, Heap Analytics, and much more.
Seeing which sections within your app are visited more often, you can adjust your message to meet your users’ expectations.
5. You want to be considered innovative