users first—always

Product development

We specialize in transforming market opportunities into real-world products. We start with understanding the customer needs and wants, analyzing the competitive environment, and the nature of the market—and only then we start the development.

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Agility is crucial

Many companies think of product development as if it was similar to manufacturing—which is far from the truth. With product development tasks are unique, the requirements change, and the output varies every time.

Our approach to product development

Development process

  • Idea Generation
  • idea screening
  • concept
  • strategy & analysis
  • development
  • market testing
  • market entry
  • Idea Generation

    If properly structured, idea generation and brainstorming can be incredibly efficient problem-solving tools.

  • idea screening

    Sometimes the concepts never flourish, nor do they die. WIth a great screening process, the team can choose the ideas that are most viable from the market entry perspective.

  • concept

    We strive to create the Proof of Concept (PoC) as soon as possible to test the efficiency of the proposed solution.

  • strategy & analysis

    Test and learn. With the PoC done, we gather user feedback and include it in the plans for the Minimum Viable Product (or the full version of the product, dependant on your needs).

  • development

    Only when we're confident about the direction of the product will we commence the development. It's one of the most expensive

  • market testing

    Devil's advocate—a dispassionate outsider—is a great asset at this stage. We formulate hypothesis to be tested, determine specific objectives, make predictions, and execute in a way that allows for accurate measurements.

  • market entry

    It’s tough for new ventures to make money in profitable markets. We'll help you to design a go-to-market strategy based on our experience and your specific niche.

Just read what our clients are saying


As an entrepreneur, you never stop wishing to have a clone that thinks like you. Well, InsaneLab team is that clone and believe it or not, thinks better than you!

Michael Kansky
CEO of HelpSquad and LiveHelpNow

InsaneLab has starting from setting the expectations, to the execution of the final product, demonstrated great communication and product development that far exceeded my expectations.

Andreas Makris
CEO - Big Mouth Survey

The team asked all the right questions, listened to our feedback, and created a seamless transition from our old website. I recommend InsaneLab to anyone who wants to elevate their organization’s online presence.

Joe McKeown
President - McKeown Foundation

We are THRILLED with our new website. InsaneLab is the perfect partner to take on projects that require technical and creative solutions.

Steve Williams
CCO - Skip Beyond Content

InsaneLab developed an entire parking management system, making it seamless for us and our customers to manage and book all of our parking locations across New York.

Lawrence Lipman
CEO - MPG Manhattan Parking Group

The quality of their products speaks for itself. They uphold high standards when it comes to the execution of the product, communication, and meeting deadlines.

Adrian Gamoń
co-founder of Social Frame

They are much more than just a web development company. They understand user behavior and how to maximize conversions.

Graham O'Keeffe
learnaboutgmp - Founder & CEO

We consider InsaneLab to be a reliable partner, and we would recommend them to anyone.

Łukasz Janarek
Kserkop - Vice President of the Board

Extensive knowledge, a wide range of skills, and the right attitude towards the customer? These are the characteristic features of people from Insane Lab.

Michał Brzozowski
Solidbrain - Chairman of the Board

InsaneLab proposed and delivered custom, dedicated solutions that are unique in our industry.

Michał Imiołek
Kancelaria Medius - Chairman of the Board

Our partnership with InsaneLab began 5 years ago. We treat them not so much as a contractor or collaborator in projects but as a reliable technology partner.

Tomasz Pilch
Blurbstudio - co-founder, creative director

What is your challenge?

Tell us with any means provided. We'd love to hear from you!