It’s time to boast! We’re happy to announce that Przemyslaw Raciborski, Daniel Krzyczkowski, and Artur Malendowicz of Insane Lab will join the speakers at Commerce Mobile in Utrecht, Netherlands. But why should you care?

The conference revolves around demonstrating the capabilities of today’s mobile technologies in developing online and retail businesses—and that’s a direct quote.

On October 21, 2017, guests at the conference will learn about several crucial aspects of optimizing the mobile versions of their online stores’ websites, creating apps for their businesses, or configuring their existing apps for maximum profit.

Przemyslaw, Daniel, and Artur, developers on the Xamarin team at Insane Lab, will concentrate on presenting secure solutions for mobile transactions. That’s not all, though. They will also cover how the Xamarin platform itself can help implement modern, beautiful apps with robust backends.

In Utrecht, they’ll promote the ideas of using both native and cross-platform mobile applications as well as enhancing user engagement with advertisements and push notifications.

20 percent of online shoppers shop in their bathrooms

If you’re running an online business, especially a store, you might learn a lot about the world, which has been growing rapidly for the last 10 years. Mobile is not only the name of the game; it’s also a crucial channel that allows you to reach your customers in a way that’s comfortable for them.

Let’s take a look at the statistics. Already, 52 percent of smartphone owners use online banking. That’s a massive indication of a further trend towards mobile shopping, enhanced by the fact that 20 percent of U.S. online shoppers have made purchases from their bathrooms or cars.

Moreover, there are at least five more good reasons for you to enhance the mobile experience for your users.

Oh, and…when you decide to build a mobile app, choose your partners wisely.