If you take a look around, you will surely find at least a couple of people on their phones right now.
And it would be easy to say that we are on our phones all the time. But have you ever wondered how many hours we actually are?
In 2016 and 2017, many studies were conducted in order to establish the precise number.
HackerNoon has gathered them all, including the following (and this is not all of them):
- comScore
- Nielsen
- SmartInsights
- eMarketer
- MediaKix
- Pew Research Center
Looking across all of these studies, we can say that the number is…
Over 4 Hours a Day
Mobile currently accounts for about 65% of total digital media consumption.
In its 2017 Cross Platform Future in Focus report, comScore concludes that an average American adult spends 2 hours and 51 minutes on his or her smartphone daily.
eMarketer, in its mobile research study, declares that the total time may be even higher: 4 hours and 5 minutes per day.
Research conducted by Flurry kicks the number up a bit, declaring that US customers spend over 5 hours per day on their mobile devices. Mobile phones account for 4 hours and 15 minutes of that time.