Know your customers and help them grow
If we were sure about anything, it was this: we were creating solutions for 30,000 scholars. Most of the people associated with AskAboutValidation spend their lives constantly learning. In this kind of business, the ongoing process of studying and analyzing becomes your daily bread. You need to be continuously updated on the most recent FDA regulations. You have to offer an excellent service to get ahead of the game from a business perspective.
Consequently, we created a separate e-learning platformbased on the e-shop that already existed. AskAboutValidation already had plenty of courses, books, and webinars that generated an interest within the life science community. Sales results confirmed our initial assumptions.
What the whole thing lacked was a proper distribution center– one that would make the selling process as intuitive and user-oriented as possible.
Once the idea started to turn into a real product, we were sure we were on the right track.
The design builds trust initially. Content ensures it
It was a massive project for each of the parties involved. It came to life in 2014 as Learnaboutgmp.
During the first few phases it required creating hypotheses regarding the user experience, and then conducting exhaustive A/B testing through more than 40 mockups. In all of them, the general idea behind the design was the visual cleanliness.
Here’s what we offered initially for specialists from a variety of scientific disciplines:
- Online courses.
The market reacted in the most positive way possible. We believe that would not have happened if it weren’t for the optimization against every platform that exists. In short, it required full responsiveness, attention to SEO from both the technical and content sides, implementation of the most smoothest possible payment service, and more.