All Star Auto Lights approached us with a challenge: Develop a solution for sellers to offer their after market headlights for sale to All Star Auto Lights. InsaneLab developed a mobile application (for both android + iOS) for their users to submit sales requests, and a web admin panel to process requests, interact with stats and monitor analytics. Let’s get into it!
All Star Auto Lights has been in business for 15 years and acts as a re-certification liaison between mechanics and consumers. They needed a system for mechanics to in send sales requests to All Star seamlessly and a way to process those requests with ease on their end. InsaneLab was set to tackle these projects:
Creating a mobile sales app
Develop a Admin Panel/Analytics dashboard
Mobile App Development & UI/UX Design
iOS + Android
iOS Mobile Application
Android Mobile Application
The design & development of this app was necessary to create a direct sales channel between All Star Auto Lights and their network of mechanics and auto-body shops throughout USA.
This Admin Panel was All Star's side of the interface. They required a dashboard/workspace to see all their sales, analytics, and communications within one framework, and to process their sales requests with ease.
Designed to be completely responsive on all devices, with clear directives and a UI/UX interface designed for a simple and satisfying user experience at every step in the process. Users can accomplish these actions (on both android + iOS):
Manage their requests/Track their progress
Communicate with All Star Auto Lights
Upload multiple images of their headlights for All Star to review
Select their drop off locations/shipping once products are sold
See their stats, and sales progress, and earnings
Intensive research was necessary to deliver an interface that provided immediate solutions to the mechanic's needs. Exhaustive testing was undergone to determine the exact steps within the process to focus on, and how clear we had to define them to make the process as seamless as possible.
Along with the ease of use aimed towards the seller, we also had to align the design of the app with the ultimate goal of All Star Auto Lights: to nurture user retention and increase sales while gathering all the information necessary to produce the best quality products for their customers. Outlining both the goal of the mechanics and All Star was crucial to delivering the best experience.
Our focus is always how to create a product that fulfills the needs of our client, but increases their rate of success as well. Developing new and innovative systems that solve problems while simultaneously taking their business to another level is the goal. For this app in particular, we wanted to create a design so seamless that it increased their sales conversion rates.
User experience was imperative for this app in particular because it was being created for those less advanced with tech. We wanted to guide them through the process with minimal effort on their part. Fun, quick, and easy. The goal being: Create an app so easy to use that they would want to adopt this system longterm was the overall goal of our design.
Creating an effortlessly simple design was necessary. There had to be big buttons, clear copy, and very focused. We created a simple step by step process so they knew exactly what they had to do in the app at every single step in the process, with no room for confusion or error.
This workspace had to be very organized and integrate all angles of the sales process within one simple interface. We approached this from a project management perspective, with the goal of creating a very visual dashboard with analytics and easily digestible projections for success monitoring.
This sales Admin Panel organizes all analytics, data, and sales management into one simple workspace. What All Star Auto Lights can do with this dashboard:
Approve or Decline all sales requests
Communicate with Mechanics
Monitor all sales data with clear graphics
See request per day, sales per day, summary of the last 10, and other analytics.
Manage shipping
The app was a success, with a 60% recurring adoption rate from invited mechanics, a huge accomplishment for an industry less reliant on tech to manage their resale process.
Not only were the adoption rates themselves high, but All Star Auto Lights noted a large increase in continuous use of the app from the mechanics who adopted it. Not only did they adopt the app with ease, they found it so effective that it became their process of choice going forward.
From the day we engaged Insanelab, they acted as a strategic partner. Before they began asking questions about the platform we wanted, they asked questions about our business so they could fully understand the opportunities our new site would provide. We could not have picked a better partner.
From the day we engaged Insanelab, they acted as a strategic partner. Before they began asking questions about the platform we wanted, they asked questions about our business so they could fully understand the opportunities our new site would provide. We could not have picked a better partner.
InsaneLab developed an entire parking management system, making it seamless for us and our customers to manage and book all of our parking locations across New York.
As an entrepreneur, you never stop wishing to have a clone that thinks like you. Well, InsaneLab team is that clone and believe it or not, thinks better than you!
InsaneLab has starting from setting the expectations, to the execution of the final product, demonstrated great communication and product development that far exceeded my expectations.
The team asked all the right questions, listened to our feedback, and created a seamless transition from our old website. I recommend InsaneLab to anyone who wants to elevate their organization’s online presence.
We are THRILLED with our new website. InsaneLab is the perfect partner to take on projects that require technical and creative solutions.
The quality of their products speaks for itself. They uphold high standards when it comes to the execution of the product, communication, and meeting deadlines.
They are much more than just a web development company. They understand user behavior and how to maximize conversions.
We consider InsaneLab to be a reliable partner, and we would recommend them to anyone.
Extensive knowledge, a wide range of skills, and the right attitude towards the customer? These are the characteristic features of people from Insane Lab.
InsaneLab proposed and delivered custom, dedicated solutions that are unique in our industry.
Our partnership with InsaneLab began 5 years ago. We treat them not so much as a contractor or collaborator in projects but as a reliable technology partner.
