All Star Auto Parts: A True Digital Transformation Partnership

Mobile Development

All Star Auto Parts: A True Digital Transformation Partnership

Since 2019, All Star Auto Parts has partnered with InsaneLab to modernize and unify its operations across multiple departments. What began as a mobile buying app has evolved into three distinct, fully maintained application suites—each tailored to the needs of a different All Star division while sharing a consistent technology stack and integration framework. Today, Buyers, Customers, and Administrators at All Star rely daily on software designed, developed, and supported by InsaneLab—forming a connected ecosystem that drives operational efficiency, transparency, and real-time visibility across the business.

Overview

THE BACKGROUND

All Star Auto Parts, a nationwide leader in re-certified automotive components for over 15 years, needed a unified digital foundation to support multiple departments. They required tools for buyers to process purchases in real time, customers to track orders and RMAs, and administrators to manage operations through one platform. InsaneLab delivered three tailored solutions:

A mobile buying app for field buyers to create, label, and sync purchases live, a customer portal to manage orders, warranties, and rewards, and an administrative dashboard providing analytics and centralized control. Together, these applications transformed All Star’s manual processes into an integrated, data-driven ecosystem.

Services

System Development & Mobile App Development

Platform

iOS + Android

Check it out live

iOS Mobile Application

Android Mobile Application

THE

CHALLENGE

All Star Auto Parts operates a complex nationwide business with multiple data systems, sales channels, and teams working across different platforms.

Before InsaneLab’s involvement, information was siloed—buyers lacked a real-time digital process, customer communication was handled manually, and administrative teams spent significant time reconciling data between systems like Pinnacle, Fuse5, SnowFlake, and PowerLink.

The challenge wasn’t just building one system—it was about creating specialized applications for distinct departments, each solving its own set of problems, while ensuring all platforms remained interconnected and synchronized.

InsaneLab became an extension of All Star’s technology organization—partnering closely with leadership and department heads to plan, build, and maintain independent application suites with shared data foundations.

Over time, the relationship expanded from a single mobile project to a multi-system partnership centered on long-term value, consistent architecture, and continuous improvement.

SELLERS ASSISTANCE

CORE APPLICATION SUITE

OVERVIEW

The All Star Auto Lights App marked the beginning of the digital transformation, created to give headlight sellers a fast and user-friendly way to manage offers and sales directly from their smartphones or browsers. The platform connects mobile and web users through a unified backend, ensuring every offer, sale, and transaction stays live and synchronized.
KEY HIGHLIGHTS

- Streamlined workflow for sellers to create and manage headlight offers
- VIN photo lookup for instant vehicle detail identification
- Multiple product images and condition disclosures for transparency
- Integrated payment processing for seamless transactions
- Push, SMS, and email notifications via OneSignal

This first system gave All Star Auto Lights a modern, real-time marketplace for sellers and established the framework for future solutions built across additional departments.

BUYERS ASSISTANCE

BUYER APPLICATION SUITE

OVERVIEW

The Buyer Application Suite digitizes the entire purchasing workflow for All Star buyers operating in the field. Through a mobile app and companion web portal, buyers can process part purchases, print labels, and synchronize all data directly with corporate systems—eliminating paper forms and manual entry.
KEY HIGHLIGHTS

- Real-time order creation and signature capture
- Barcode generation and scanning for live inventory tracking
- Mobile Bluetooth label printing using Zebra ZQ610
- Photo capture and order confirmation directly from the field
- Administrator dashboard with full visibility and export tools
- Daily synchronization with All Star’s Pinnacle system

This suite gave All Star’s procurement team full control over distributed buying operations, improving accuracy, traceability, and speed.

CUSTOMER ASSISTANCE

CUSTOMER & COMMUNICATION PORTAL

OVERVIEW

he Customer Portal was built to strengthen the connection between All Star’s internal teams and their external customers. It provides each customer with a secure account where they can track orders, RMAs, and rewards, all integrated with multiple backend systems.
KEY HIGHLIGHTS

- Secure customer login and onboarding via invitations
- Full visibility into orders, shipments, and warranty RMAs
- Integration with Pinnacle, Fuse5, SnowFlake, and PowerLink
- Automated notifications via email or SMS with configurable frequency
- Rewards program with point tracking and redemption catalog
- Admin tools for managing customers, orders, and RMAs

By consolidating data from several ERPs, the portal reduced inbound support calls and dramatically improved transparency for All Star’s customers.

TECHNOLOGY

FOUNDATION

THE DETAILS

All three suites are built on a shared technical foundation, allowing seamless maintenance, interoperability, and scalability:

Backend: Laravel (API, Queues, Scheduler)
Frontend: Vue.js, Blade, TailwindCSS
Mobile: .NET MAUI (previously React Native)
Integrations: Pinnacle, Fuse5, Striven, PowerLink, SnowFlake
Notifications: OneSignal
Infrastructure: DigitalOcean

This consistency enables faster feature delivery, unified reporting, and simpler long-term support across multiple All Star teams.

THE

RESULT

CROSS-DEPARTMENT DIGITIZATION

Three separate systems, each serving a unique team, now operate within a shared architecture.
OPERATIONAL EFFICIENCY

Buyers, administrators, and customers now interact through real-time systems rather than spreadsheets or email chains.
DATA ACCURACY

Multi-system integration ensures information stays synchronized across ERPs and CRM.
CUSTOMER TRANSPARANCY

Clients now see orders, RMAs, and rewards without contacting support.
SUSTAINED EVOLUTION

Each application continues to evolve with InsaneLab’s ongoing maintenance, hosting, and feature updates.
THE PARTNERSHIP

More than a vendor, InsaneLab serves as All Star’s long-term digital engineering partner—helping each department modernize at its own pace while maintaining cohesion across the enterprise. From the first mobile app to full-scale operational platforms, every project has shared one common goal: to make All Star Auto Parts more connected, responsive, and efficient.

WHAT ALL STAR AUTO LIGHTS

HAD TO SAY

From the day we engaged Insanelab, they acted as a strategic partner. Before they began asking questions about the platform we wanted, they asked questions about our business so they could fully understand the opportunities our new site would provide. We could not have picked a better partner.

Joe Bedwell

Vice President Core Acquisitions - All Star Auto Lights

Hard work pays off

The result

Our Case Studies

Stanford Medicine Parking Application Suite

Stanford Medicine required a comprehensive, real-time parking management solution that would improve both operational oversight and customer experience across their medical campus. The goal: streamline parking reservations, improve access control, enable carpooling incentives, and centralize data for actionable business insights. InsaneLab implemented a cloud-based, enterprise-grade platform that supports web and mobile interfaces, integrates with multiple third-party systems, and automates day-to-day parking operations.

Transforming Parking Through Seamless Digital Experience

Brock & Company, a respected player in the contract food service industry, needed a way to centralize their financial operations across all locations. With a legacy desktop application in place, they were limited in real-time insights and scalability. Brock approached us with a clear objective: design a responsive, cloud-based platform that could consolidate their core financial workflows and reporting into a single web application—tailored to varying user roles from headquarters to individual units.

Revolutionizing Financial Oversight with a Centralized Web Platform

InsaneLab developed a tailored parking application suite for Champion Parking that today serves over 40 locations on Manhattan and elevated their business operations while also making day-to-day parking more convenient for their customers. Achieving impact on both the business and end-user level is the ultimate goal of any software or consultancy partner—and that’s exactly what we delivered.

Park with a Champion!

Just read what our clients are saying

References

Joe Bedwell

Vice President Core Acquisitions - All Star Auto Lights

InsaneLab developed an entire parking management system, making it seamless for us and our customers to manage and book all of our parking locations across New York.

Lawrence Lipman

CEO - MPG Manhattan Parking Group

As an entrepreneur, you never stop wishing to have a clone that thinks like you. Well, InsaneLab team is that clone and believe it or not, thinks better than you!

Michael Kansky

CEO of HelpSquad and LiveHelpNow

InsaneLab has starting from setting the expectations, to the execution of the final product, demonstrated great communication and product development that far exceeded my expectations.

Andreas Makris

CEO - Big Mouth Survey

The team asked all the right questions, listened to our feedback, and created a seamless transition from our old website. I recommend InsaneLab to anyone who wants to elevate their organization’s online presence.

Joe McKeown

President - McKeown Foundation

We are THRILLED with our new website. InsaneLab is the perfect partner to take on projects that require technical and creative solutions.

Steve Williams

CCO - Skip Beyond Content

The quality of their products speaks for itself. They uphold high standards when it comes to the execution of the product, communication, and meeting deadlines.

Adrian Gamoń

co-founder of Social Frame

They are much more than just a web development company. They understand user behavior and how to maximize conversions.

Graham O'Keeffe

learnaboutgmp - Founder & CEO

We consider InsaneLab to be a reliable partner, and we would recommend them to anyone.

Łukasz Janarek

Kserkop - Vice President of the Board

Extensive knowledge, a wide range of skills, and the right attitude towards the customer? These are the characteristic features of people from Insane Lab.

Michał Brzozowski

Solidbrain - Chairman of the Board

InsaneLab proposed and delivered custom, dedicated solutions that are unique in our industry.

Michał Imiołek

Kancelaria Medius - Chairman of the Board

Our partnership with InsaneLab began 5 years ago. We treat them not so much as a contractor or collaborator in projects but as a reliable technology partner.

Mobile Development