Champion Parking

Product Development

InsaneLab developed a comprehensive application suite for Champion Parking that today serves over 40 locations on Manhattan and strengthened their business model and streamlined the daily experience for their customers. Delivering value at both the operational and end-user level is the gold standard for any software or consultancy company—and that’s exactly what we achieved.

Overview

What?

InsaneLab was approached by Champion Parking in Q2 2021 to address key challenges faced by both their customers and internal operations.

Platform ownership. Champion Parking wanted full ownership of their system, avoiding reliance on multiple subscription-based services. They also needed the flexibility to adapt the platform to their unique customer base, leveraging their deep industry expertise.
Omnichannel integration. The solution was built to integrate directly with payment processors and Champion’s internal revenue systems, creating a seamless experience for both customers and administrative teams.
Pricing flexibility. From promo codes to event-based pricing and early-bird discounts, Champion Parking now has complete control over their pricing structure, empowering them to adapt quickly to changing needs.

Services

Product Development, Brand Development, Web Development, Mobile Development

Platform

Web, Mobile - iOS/Android

Check it out live

https://championparking.com

https://play.google.com/store/apps/details?id=champion.parking.app

https://apps.apple.com/us/app/champion-parking-app/id6468570049

Goals of the

Project

User-friendly experience

Once we identified the key improvements needed over existing online parking solutions, we got to work without hesitation. With Champion Parking, the parking experience begins with a smooth, user-friendly process that sets a better tone from the very first tap.
Cross-platform availability

New York’s diversity extends to the devices its residents use—which is why we built Champion Parking’s platform to perform seamlessly across the board. Whether customers access it from a desktop, laptop, or on the go via iOS or Android smartphones, the experience remains consistent, reliable, and optimized for every screen.
Live data

With thousands of daily users, the Champion Parking app suite was built to deliver real-time data at every touchpoint. From availability to pricing, the system ensures customers and staff always have accurate, up-to-date information—because in a fast-moving city, that’s essential.

This is how we’ve

done it

Understand the New York parking problem

Finding parking in New York is no small challenge—just ask the 756 million Google search results. We set out to make that experience easier, and we’re confident we delivered.
Communicate effectively

Clear communication was at the core of our process. We invested time in conversations with Champion Parking to fully understand their needs and craft solutions that exceeded expectations.
Keep the end-user in mind

By streamlining the booking process, we helped users save time and money—which ultimately led to a better experience for both customers and our client.

This is what we've

achieved

Better parking in New York City

A solution that strengthens the business and improves the everyday experience for its customers—that’s the ultimate goal for any software partner.
Competitive advantage

With a vast parking history since 1949, Champion Parking knew exactly what they needed and expected immediate value. We’re grateful for the opportunity to help them stand out even more in a competitive market.
Satisfaction

The Champion Parking platform is a project we’re especially proud of—a real-world solution built to tackle a daily challenge many New Yorkers face.

With the technology handpicked

for the project

Once the scope was finalized with Champion Parking, we chose the right tech stack to bring their vision to life.

Mobile App Development
We built native iOS and Android apps with full reservation capabilities, garage search by location, secure payments, and push notifications for updates and promotions. Users can manage accounts, bookings, history, and rate garages—all in one place.

Web App Development
We upgraded Champion’s website to a Laravel-based system, redesigned it for responsiveness, and integrated all core features from the mobile apps. The result: a seamless, cross-platform experience that delivers consistent performance across desktop, laptop, and mobile devices.

This unified experience ensures users can access the full functionality of the Champion Parking system no matter how or where they engage—driving adoption, convenience, and long-term satisfaction.

Champion Parking System – Administration Portal
Beyond the user experience, we built powerful tools for both Champion’s corporate and garage-level administrators. The portal includes five core modules: Reservations, for managing the full lifecycle of bookings; Transactions, tracking all payment activity; Customers, which holds all user account data; Inventory, allowing garage-specific spot management; and Pricing, enabling control over rates by garage and vehicle size (Standard, Oversized, Supersized).

Champion Parking System – API & Integrations
Interoperability was a must. We developed a robust API backend to connect all platform components and external systems. This included OneSignal integration for push notifications, secure payment processing, and endpoints to support the mobile apps, web app, and admin portal. We also integrated with parking attendant systems and built tools for automated daily and monthly reporting, along with features like Excel exports and MPG coupon redemptions—giving Champion full control and real operational insight.