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System Development

Stanford Medicine Parking Application Suite

Stanford Medicine required a comprehensive, real-time parking management solution that would improve both operational oversight and customer experience across their medical campus. The goal: streamline parking reservations, improve access control, enable carpooling incentives, and centralize data for actionable business insights. InsaneLab implemented a cloud-based, enterprise-grade platform that supports web and mobile interfaces, integrates with multiple third-party systems, and automates day-to-day parking operations.

Overview

What?

Parking at large healthcare facilities comes with unique challenges. Stanford Medicine needed a system that could:

  • Enable employees and public users to find, reserve, and pay for parking effortlessly.
  • Offer real-time visibility and control to administrators and garage operators.
  • Integrate with Revenue Systems, LPR systems, payment processors, and IoT hardware.
  • Support carpooling incentives tied to license plate recognition and geofencing.
  • Enforce compliance with live citation issuance and digital ticketing.
  • Generate powerful reports combining data from disparate sources into one unified platform.

Services

System Development, Web Development, Mobile Development

Platform

Web, Mobile - iOS/Android

Goals of the

Project

  1. Deliver a Seamless, User-Friendly Parking Experience

    Develop an intuitive, responsive mobile and web platform that allows patients, staff, and visitors to easily search for, reserve, and pay for parking in real time—improving accessibility, reducing stress, and increasing customer satisfaction.

  2. Empower Administrators with Centralized, Real-Time Control

    Provide Stanford Medicine and garage administrators with a powerful web-based portal to manage garage inventory, pricing, reservations, customer accounts, and enforcement activities—all in real time with robust reporting and export capabilities.

  3. Unify Data and Infrastructure into a Scalable Ecosystem

    Integrate with revenue systems, LPR cameras, carpooling tools, payment systems, and business intelligence sources to centralize data, automate manual workflows, and create a scalable, API-driven platform ready for future expansion.

Our

approach

  1. Strategy & Planning

    We began by mapping out every aspect of the user and admin experience, collaborating closely with Stanford Medicine stakeholders. Our goal was to unify multiple disconnected processes into one seamless ecosystem.

  2. Product Development

    Our team delivered a suite of connected applications: Mobile App (iOS & Android) - Available on both App Store and Google Play - Location-based garage search with map/list views - Real-time availability and pricing - Secure reservations and payments via credit card - Account management with reservation history and push/email notifications Responsive Web Application - Mirrors the mobile app’s functionality - Designed for both desktop and mobile browsers - Enables search, booking, payments, and account access Administrator Portal - Role-based access for SHC and Garage Admins - Real-time reservation and transaction management - Customer account oversight and XLS data exports - Inventory, pricing, and garage detail configuration - Daily/Monthly automated report generation - Centralized compliance management for citations and billing API Backend - Built on Laravel - Real-time data exchange with revenue systems and payment gateway - Webhooks for LPR and revenue system integrations - Push notifications via OneSignal - Secure, scalable, and fully documented

Specialized

Modules

  1. Carpooling System

    Designed to reduce congestion and reward eco-friendly behavior, the carpooling module connects LPR technology with geofencing logic. - Driver Flow: Reservation validated via LPR or mobile QR scan at garage entry/exit - Rider Flow: Presence confirmed via smartphone geofence crossing - Validation Logic: Discounts applied if Rider and Driver timestamps align - Admin Integration: Carpool records accessible via portal

  2. Business Intelligence Dashboard

    To reduce manual reporting and enhance decision-making, we built a custom BI solution: - Aggregates data from Smartsheet, revenue systems, IPS, live weather sources, and more - Dynamic dashboards show KPIs for weekdays, weekends, fleet, shuttle ops, and HTOC - Reports delivered in-app, via email, and as downloadable XLS/CSV files - Built for extensibility with future data sources

  3. Parking Enforcement & Billing

    Enforcement staff now issue citations directly from a custom-built mobile app synced to LPR scans. - Instant citation printing via portable thermal printers - Integration with Business Intelligence Dashboard and revenue systems for validation - Public portal for users to view/pay citations - Full violation history stored and accessible

The

Result

Stanford Medical now offers a modern, intuitive parking experience backed by powerful administrative controls. Key outcomes include:

  • Frictionless User Experience: Real-time reservations and account tools in one place
  • Operational Efficiency: Automated reporting and real-time garage visibility
  • Scalable Architecture: Extensible APIs and modules that grow with SHC’s needs
  • Data-Driven Insights: Unified dashboards that enable smarter, faster decisions
  • Compliance Control: Integrated enforcement reduces manual processes

hand-picked technology

Technology

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