With more than 1,000 apps being released daily, the app market can be very competitive. It is important for a business to test their app multiple times before releasing it to the public. A business should strive for the best quality in their app, because it represents the brand. Consumers that have a hard time navigating your mobile app will turn away from the brand altogether. Make sure the app is not consistently failing before releasing it to the public. An app that fails to perform well will not generate a returning audience.
If you want, you can take a sneak peek behind the curtain and check out how we test the apps we develop.
Thinking Of It As a Downsized Web Experience
A mobile app is very different from a website. Not only space on which you display the content is different, but the functionality differs, too. This is why an app should not be looked at as a downsized web experience. Mobile apps are created to be accessed while on the go. They create a new and enjoyable experience for users by giving them a more customizable and user-friendly experience.
Read also: Can You Benefit From Mobile-First Indexing?
Focusing on Downloads More Than Retention
Every business wants to see a high number of downloads when they first release an app, but that number doesn’t matter if the user only accesses the app one time. Many failing mobile apps see a large number of downloads, but users do not return to use the app. A successful app will see repeated use. A brand should track data to see where users are leaving and then focus on retention.
Not Making Sufficient Platform Creations
Figuring out the right platform for your app can be a tough decision. iOS is very popular in America, but Android seems to aim higher globally. Think of every possibility and alternative when choosing a platform. It is going to be tempting to reach as many users across multiple platforms at first, but the reality is the app will most likely be modified several times before users even try it out. Figure out what works best on one platform first, and then begin to invest in adding others.
It’s Not Visually Appealing