RWD (responsive web design) aims to make a website seem like it was tailor-made for a specific device. Whether it’s a 4-inch Samsung smartphone, iPhone 7, or a Xiaomi, you’ll see the site exactly as the creators intended you to. This method has been around for some time now – and, apparently, the next trend is right around the corner.
Be ahead of the curve. Talk to an agency that knows all about these trends.
In contrast to RWD, age-responsive design will factor in your age, as well. It will not only focus on how the site looks, but also how it works, what type of content it displays, and what users can do with it.
Assuming age-responsive design it takes off on a large scale, it’s going to become a massive dealbreaker – and not just as a sales opportunity. It will serve users first, and marketers second.
Here’s a practical example: if you’re six years old, you probably won’t want to look at small fonts and monochromatic design. If you’re 50+, well, that’s another story.
As pointed out by the author of the Medium article, age-responsive web design will address several things within one domain:
- Font sizes and their kerning are going be different for the elderly.
- Color schemes could be different for varied age groups (e.g. vivid hues for kids, toned down palettes for older users).
- Various navigation menus (which would change according to the user’s technology competency).
Theoretically, you could even go as far as to display videos for kids, and text for adults. But wait, you can go even further: show one set of movies to 18-24 year old users and a different set to ages 25-34.
Seems completely natural, doesn’t it?