The MVP feels right for those who don’t have millions of dollars in funding. It’s safer to invest a “just right” amount of time and money to release the product that will be “just right: to start. But that version should represent a core product, with the potential to amaze from the very beginning. Don’t aim for being mediocre and then improving. Instead, focus on having a solid base that is likely to turn the first customers and influencers into your evangelists.
The MVP and EVP are completely different strategies for startups. It’s never good to be fanatical about one point of view, so let’s use the best of both!
The MVP’s blessing is lean management. You can take smaller portions of tasks, do them in a finite time, test, and iterate. Doing that pushes you forward constantly, without causing you to lose focus. This way, you’re more likely to reach the point where you feel that the product is ready for sales.
When you finish your work, look at the product through the concept of EVP.
Is it really worth the money?
Does it solve the problem you identified at the start? At the very beginning?
Is it exceptional?
Can it raise desire and love?
If yes, you’re good to go.
If not, you know what to do. Iterate!