A salesman’s job is to sell. Make sure, though, that during your initial contact, the sales people can answer most of your questions and offer additional insights.
That’s why it’s a neat idea to have a quick chat with the people behind the actual products. You may want to have a look at the code, or at the design process. Or, maybe, you’d like to schedule a call to talk about the product vision.
It may also be wise to meet the Project Manager who will potentially be taking care of you during your work with an external agency.
While we emphasize the importance of educated sales people, there are limits to what they can achieve – especially from the technical perspective.
7. Not making assumptions based on the homepage, portfolio, and testimonials
Would you seriously hire a web development company that has a weak homepage?
8. Using a free website builder
These are ideal for freelancers just starting out, or for small shops that try to establish a basic web presence. But, in the grand scheme of things, free website builders will never be as good as a custom-built website.
Sure, you can go for the cheapest and simplest solution available, but you get what you pay for.
9. Not going for content or social media (but that actually depends on the kind of business you run)
You may spend a $1,000 or even $100,000 on a website, but if you don’t do anything with it, don’t promote it, don’t upload new content from time to time – you’ll lose in the Google world.
Even the most optimized and best-designed website ever needs proper care. Posting an article or two, caring about your customers in a variety of ways, and being super-honest about your capabilities – these are things that can help your organization dramatically.