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Brand is what you feel

Brand development

There’s another word for brand: everything. Brand development is not visual identity alone but the entire set of processes, pre-purchase, and after-purchase care that you can offer your client.

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preparation is key

A brand is born

We’ll help you optimize every last detail of your business with technology. We’ll then assist you in developing an effective brand strategy, a stunning visual identity, and consult on your goals and milestones.

 

Our approach to product development

Development process

  • Idea Generation
  • Idea screening
  • Concept
  • Strategy & analysis
  • Development
  • Market testing
  • Market entry
  • Idea Generation

    If properly structured, idea generation and brainstorming can be incredibly efficient problem-solving tools.

  • Idea screening

    Sometimes the concepts never flourish, nor do they die. WIth a great screening process, the team can choose the ideas that are most viable from the market entry perspective.

  • Concept

    We strive to create the Proof of Concept (PoC) as soon as possible to test the efficiency of the proposed solution.

  • Strategy & analysis

    Test and learn. With the PoC done, we gather user feedback and include it in the plans for the Minimum Viable Product (or the full version of the product, dependant on your needs).

  • Development

    Only when we're confident about the direction of the product will we commence the development. It's one of the most expensive

  • Market testing

    Devil's advocate—a dispassionate outsider—is a great asset at this stage. We formulate hypothesis to be tested, determine specific objectives, make predictions, and execute in a way that allows for accurate measurements.

  • Market entry

    It’s tough for new ventures to make money in profitable markets. We'll help you to design a go-to-market strategy based on our experience and your specific niche.

Hard work pays off

The result

Our Case Studies

Just read what our clients are saying

References

From the day we engaged Insanelab, they acted as a strategic partner. Before they began asking questions about the platform we wanted, they asked questions about our business so they could fully understand the opportunities our new site would provide. We could not have picked a better partner.

Joe Bedwell
Vice President Core Acquisitions - All Star Auto Lights

InsaneLab developed an entire parking management system, making it seamless for us and our customers to manage and book all of our parking locations across New York.

Lawrence Lipman
CEO - MPG Manhattan Parking Group

As an entrepreneur, you never stop wishing to have a clone that thinks like you. Well, InsaneLab team is that clone and believe it or not, thinks better than you!

Michael Kansky
CEO of HelpSquad and LiveHelpNow

What is your challenge?

Tell us with any means provided. We'd love to hear from you!